Roses directly from the grower to the consumer!
“Together with the best specialists worldwide, Surprose provides you with the most beautiful roses - selected with love!”; Paul Roetenberg
Surprose selects the most beautiful roses from the best growers worldwide and is able to deliver them "just in time" from the nursery, well-packaged as surprising gifts to the consumer. It is time for a new approach: transparent and refreshing. Surprose offers a wide range of fresh roses and is completely transparent in the origin of its roses. A surprising assortment of the finest roses has therefore become accessible to a very broad target group. By focusing only on roses, we offer customers several advantages: Roses are very strong flowers that last longest in the vase if they are not mixed with other flowers. In a mixed bouquet, stems from different growers "infect" each other and the result is that roses are often the first to flower out. Using only high-quality roses extends their vase life considerably. Rose bouquets from Surprose therefore stand longer than you are used to. For example, our roses of the Sophia Loren variety have a particularly long vase life. In optimal conditions, these roses can bloom beautifully for up to 3 weeks.
Surprose was founded on a consumer need to buy high-quality roses directly from the grower. This benefits the quality of the roses as well as our environment. After more than 15 years of experience in selling flowers and plants online, Surprose's founder Paul Roetenberg brought together a number of parties who all had a common passion: roses! The rose has captured the imagination for centuries and is without a doubt the most famous flower variety in the world.
By working selectively with a number of growers, the best rose varieties can be offered. Every single rose is sustainably grown and selected with love for our customers.
"Surprose me" is going to become the synonym for: surprise me with the best roses in the world... "Selected with love".
"Surprose floats on the knowledge of an enthusiastic group of professionals who have all earned their spurs in their fields with a common denominator: love of roses!"
"It is fantastic that I get the opportunity, together with this group from the rose industry, to introduce our customers to the most beautiful roses in the world. In Surprose everything comes together: more than 12 years of online experience in flowers, love for a beautiful, sustainable and honest product and the conviction that we must continue to surprise our customers."
Paul Roetenberg
Founder and coach of the Surprose team
"As a Floral Designer, I have always had a special click with roses. Since 2000, we have been decorating top events worldwide with the most beautiful floral creations. When I was approached by Surprose to help them design the Surprose collection, the choice was not difficult for me. I have known Paul for over 10 years and the roses in Surprose's collection are among the absolute best in the world. Finally, I get the chance to incorporate these roses into a consumer product which will now be accessible to everyone!"
Peter van der Sluis
Master Floral Designer - More about Peter
