Roses directly from the grower to the consumer!
“Together with the best specialists worldwide, Surprose provides you with the most beautiful roses - selected with love!”; Paul Roetenberg
Surprose selects the most beautiful roses from the best growers worldwide and is able to deliver them "just in time" from the nursery, well-packaged as surprising gifts to the consumer. It is time for a new approach: transparent and refreshing. Surprose offers a wide range of fresh roses and is completely transparent in the origin of its roses. A surprising assortment of the finest roses has therefore become accessible to a very broad target group. By focusing only on roses, we offer customers several advantages: Roses are very strong flowers that last longest in the vase if they are not mixed with other flowers. In a mixed bouquet, stems from different growers "infect" each other and the result is that roses are often the first to flower out. Using only high-quality roses extends their vase life considerably. Rose bouquets from Surprose therefore stand longer than you are used to. For example, our roses of the Sophia Loren variety have a particularly long vase life. In optimal conditions, these roses can bloom beautifully for up to 3 weeks.
Surprose was founded on a consumer need to buy high-quality roses directly from the grower. This benefits the quality of the roses as well as our environment. After more than 15 years of experience in selling flowers and plants online, Surprose's founder Paul Roetenberg brought together a number of parties who all had a common passion: roses! The rose has captured the imagination for centuries and is without a doubt the most famous flower variety in the world.
By working selectively with a number of growers, the best rose varieties can be offered. Every single rose is sustainably grown and selected with love for our customers.
"Surprose me" is going to become the synonym for: surprise me with the best roses in the world... "Selected with love".
Paul Roetenberg
"Surprose floats on the knowledge of an enthusiastic group of professionals who have all earned their spurs in their fields with a common denominator: love of roses!"
"It is fantastic that I get the opportunity, together with this group from the rose industry, to introduce our customers to the most beautiful roses in the world. In Surprose everything comes together: more than 12 years of online experience in flowers, love for a beautiful, sustainable and honest product and the conviction that we must continue to surprise our customers."
Paul Roetenberg
Founder and coach of the Surprose team
Peter van der Sluis
Peter designed many of the bouquets. Not only the regular bouquets, but also the entire bridal collection, was designed by Peter. Because of his vast experience, he knows very well what a bride is looking for and what makes a bouquet a beautiful whole. Read more about our bouquets, by Peter here.
"As a Floral Designer, I have always had a special click with roses. Since 2000, we have been decorating top events worldwide with the most beautiful floral creations. When I was approached by Surprose to help them design the Surprose collection, the choice was not difficult for me. I have known Paul for over 10 years and the roses in Surprose's collection are among the absolute best in the world. Finally, I get the chance to incorporate these roses into a consumer product which will now be accessible to everyone!"
Peter van der Sluis
Master Floral Designer - More about Peter
Ordering sustainable roses
Surprose was founded with sustainability in mind. You want to enjoy your roses for as long as possible, but in the greenest way possible. Surprose was conceived to take a few links out of the chain. Since our roses come directly from the grower, go to our florists to be bound into the bouquet you have chosen and sent to your home. Our roses are in transit for the shortest possible time, with the fewest possible stops in between. As a result, our roses are extremely fresh!
This is because the journey that was ‘normal’ for your flowers is longer. The roses then go from the grower, to the wholesaler, to the florist and then you might get in the car to the florist to pick up the roses there. More stops along the way, the travel time is many times longer, but exactly how long it has been since the roses were cut at the grower, you don't know. So you can enjoy your flowers for less time and the environment is more heavily burdened.
So we can tell you a lot more about what we do about sustainability, paper waste, less plastic and grower sustainability. Curious about what else we do? You can read that on the sustainability page.
